Customer Centricity

A company and its customers often have differing opinions on how customer centric the organisation is:

We know from our work with clients and research that customer centricity delivers significant bottom line benefits from:

• Improved customer relationships
• Increased revenue per customer
• Creation of customer advocates
• Better strategic alignment
• Attraction of new customers
• ​Identification of new products and services

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• Improved customer retention
• Improved internal team collaboration
• Defence against competitors
• Enhanced performance
• Increased market share
• Better employee retention

Relationship Quality Assessment
Peter Whitelaw utilises Deep Insight’s leading customer assessment toolset to help understand the REAL drivers of customer loyalty in your business. The customer assessments are conducted electronically and will provide you with an early-warning system that identifies potential account defections BEFORE they happen.
A Customer Relationship Quality (CRQTM) assessment combines the internationally-recognised Net Promoter Score (NPS) benchmark with Deep-Insight’s proven CRQ methodology.