Delivering a Competitive Advantage

Competitive Advantage is what enables a business organisation to thrive. It is the purpose of strategy. It is the combination of elements in the business model which enables a business to meet customers’ expectations and beat competitors.
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 Peter Whitelaw specialises in:
  • Branding
  • Communications strategy
  • Competitor intelligence
  • Cost advantage
  • Culture change
  • Customer centricity
  • Differentiation
  • Innovation & design thinking
  • Negotiation
  • Niche marketing
  • Pricing strategy
  • Problem solving
  • Product & service quality
  • Risk analysis
  • Sales strategies
  • Stakeholder relationships
  • Voice of the customer
 
What clients have said:
  • “We just learned from working with Peter.”
  • “He introduced new solutions that we had not considered.”
  • “He delivered what was promised.”
  • “Peter helped us to solve complex problems quickly.”
  • “Peter enabled us to understand what our customers were thinking.”